Blue Cross cash appeal

The focus of this charity mail pack were two cats, Arthur and Enid, who were rehomed by Blue Cross. Their story was an example of the need for Blue Cross to continually raise funds to support their work. The concept of giving animals a happy ending lead to the development of a booklet, designed to look like an old book, telling Arthur and Enid’s story. This was mailed with a letter from Arthur and Enid’s animal welfare officer and a response form where supporters could send back their donation along with their own story they may have about their pet. Here I developed the concepts, design and artwork through to print.