Art Fund, Save the Armada campaign

The Art Fund needed urgent funds to buy an important artwork and keep it on display at the Royal Maritime Museum, Greenwich before it was sold to a private collector. The campaign materials consisted of a poster, take-one leaflet, a mailing pack for both low value and high value supporters and digital banners. Pictured below is part of the mailing for the higher value supporters who, along with a letter, received their own personal print of the painting with information about the artwork on the reverse and a separate response form, the back of which explained more about the appeal. The poster and digital banner are also shown. The urgency of the job meant design and artwork needed a quick turnaround.