Dogs Trust Happy Hound campaign

Dogs Trust wanted an exhibition stand to engage supporters and generate interest in their work. I commissioned an illustrator to come up with some fun visuals and we worked closely to develop the exhibition backing boards, to include a ‘selfie wall’ where people could have their photo taken with our ‘Happy Hound’ and a tree of messages, where people could write ideas of what makes their dog happy on a leaf shaped post-it note and stick it to the tree. Other items for the campaign included designing images for the social media campaign and a pocket sized take-one given out at the stall.